NEW! ✴ Premade Brands ✴ One-of-a-kind visual identities, ready to personalise and make your own!
fonts, lettering & graphic design made by hand with love for soulful brands asdf
graphic design, branding, lettering, UX/UI, typography, personalized fonts
holi I'm flor, the hands behind Florflai ✷
I can’t remember a time when I wasn’t drawing, painting, getting my hands into clay, or trying to make something out of nothing.
I’m deeply passionate about making in every sense of the word. Over the past 10+ years as a graphic designer, I’ve developed skills across branding, UX/UI for apps and websites, editorial design and advertising.
These days, my focus is on letters... Always my favourite part of design. In letterforms you’ll find geometry and maths, but also humanity, optical balance, tactility and a whole lot of care.
✷ a bit of my work ✷
✷ Custom lettering
Whether it’s for a logo, an advertising piece, a book cover or anything else you can think of, custom lettering is the perfect way to make your project stand out.
✷ 1:1 design sessions
If you need a second pair of eyes for visual decisions, or professional feedback to improve your design project, my one-to-one sessions will guide you through it.
✷ Unique fonts
Let’s create your own typeface, with authentic, handmade character that reflects your brand’s essence in a truly personal way.
what i do in florflai ✷
...& some other stuff
✷ most popular fonts ✷
✎ a space to just be
Creé este espacio como una alternativa a todo eso que va demasiado rápido: el instagram, la productividad constante, la presión de “crear contenido” aunque no quieras decir nada.
Acá vengo a ser nomas. A compartir lo que hago cuando nadie me está mirando. Letras, bocetos, fuentes, dibujos, pensamientos sobre la vida creativa, comida (que siempre saco la foto una vez ya empecé a comer), las plantas que me acompañan y mis procesos como artista, diseñadora y persona que habita este mundo cada vez mas raro.
Es mi Patreon, puedes participar gratis o puedes hacer un aporte si así lo sientes :) Todos son bienvenidos.
✷ let's be besties on instagram ✷
© 2025 Florflai. All rights reserved.
This website and its content were designed and built with a lot of care by me. No material may be used, reproduced or distributed without my explicit consent. If you’d like to collaborate or use any of my resources, please get in touch first. 😊